“Convergence” as I see it

With a hearty hat tip to commenter Chris Armstrong, whose comment reminded me that I had somehow not posted these thoughts here.  Must’ve posted them on a forum somewhere.  Chris’ comment also helped galvanize my thinking.  Anyway…

I speculate that we’re going to see a great deal of convergence on both the hardware and software sides of Apple’s offerings.

The software side: iOS and Mac OSX will become one and the same.  Think about it – Apple has continued to hone the size of Mac OSX and native apps (that’s what Snow Leopard was really all about).  I think that trend continues – a smaller, more efficient, less resource-intensive codebase over time.  And another trend will emerge: increasing amounts of touch-based UI elements embedded in Mac OSX.  We already have them on the touch pad.  The screen will follow.

Simultaneously, iOS will get more and more robust – things like simple but powerful tools for file storage and management, simple but powerful multi-tasking, etc.   By ‘simple’ I mean *anyone* can use them, including those with little to no technical training or inclination.  By ‘powerful’ I mean that all but the most tech-intensive types will happily embrace them.

Sooner or later, Mac OSX and iOS become the same thing, effectively if not literally.  From an experience standpoint, the end product more closely resembles iOS than it does Mac OSX today.

The hardware side:  The iPad will continue to evolve up the food chain: OLED screens, carbon shells, larger screens and higher capacity batteries, beefier (but still efficient!) CPUs, higher price points, etc.  In the near term, Mac laptops benefit from the increasing amounts of touch-based UI elements in Mac OSX, adding touch to the screen in addition to the touchpad.

Ultimately though, “laptops” as we know them will effectively go away but for the very few (as have gone desktops…) and/or develop exotic form-factors: detachable screens, crazy foldups, etc.  The iPad and its ilk become the de facto “computer” for the masses.  And yes they’ll always sell a BT keyboard for you crazy people 😉

Timeline: I think it’ll happen sooner rather than later.


1) In calendar 2011 (the second half year of iPad Rev A and the first half year of Rev B), iPads will outsell all Apple laptops combined.

2) In CY 2012, iPads will outsell Apple laptops by a 3:1 margin.

3) In CY 2014, iPads will outsell Apple laptops by a 10:1 margin.

4) In CY 2015, Apple will sell a de minimus number of what we think of today as ‘laptops’

Yup, in 5 years I predict laptops as we know them today will all but disappear from Apple’s sales.  How’s that for an aggressive prediction?


About Tony Moody

I make movies. I wield a Les Paul and an iPad. I consume media - copious amounts. And I dabble in assorted nonsense. What do you do? iPadAlone.com Indalo.biz
This entry was posted in Musings, Speculation and tagged , , , . Bookmark the permalink.

7 Responses to “Convergence” as I see it

  1. Kingv84 says:

    I agree with the convergence happening among the Apple products, but I do not see the laptops going away so soon. I agree your prediction is pretty aggressive. 🙂

    • yoyoyankees says:

      If you’re too conservative no one pays attention 😀

      Ultimately, what I predict is of course predicated on “the masses” realizing that an iPad, or perhaps a Rev B iPad with iOS 4, is ‘enough’ for 9x% of what they do 9x% of the time. They’ll either agree to sacrifice the rest, realize it’s not a sacrifice at all (!), or find workarounds.

  2. Tim Chaten says:

    I agree – one interesting idea is that Mac OS 11 will be that one OS for all Apple devices – Apple TV, iPhones, iPod touches, iPads, laptops and desktops – same OS some elements may not appear on all the devices but OS 11 may become that unified OS!

  3. John says:

    If it wasn’t for the iPhone, I would have never took a chance on getting a MacBook. Now that I have, don’t see much of a need for a Windows based PC. The iOS is slowly converting people to the Mac way of thinking, the iPad adds a stepping stone to a MacBook Pro, so one way or another Apple is going to get you 🙂

    • yoyoyankees says:

      Thanks for posting. You know, in all my cheerleading for the iPad replacing my laptop it didn’t even occur to me that it too could serve as a stepping stone for some into MBP/iMac purchases. Good point.

      And you’re right – these days it seems Apple gets you one way or another!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s