Well…that was…underwhelming on the whole. Of my four big needs/wants, only one – multi-tasking – was delivered. And it was the lowest on my list:
-Email searching within email body, and subfolders
Don’t get me wrong, I’m happy about what we got. But considering the way the presentation started pretty strong out of the gate, with multi-tasking followed by Folders, my hopes were pretty high. The rest of the stuff was either ‘meh’ like the ‘enhanced’ email, or of no particular use or interest to me: iBooks, the enterprise stuff, the game center, and iAd.
Re: iAd, philosophically, there’s a whole ‘nother conversation we can have about the presence of advertising within applications. Yes, it helps keep app prices low (or even better, free), but on the other hand…yuck. One thing I will say – based on the demo itself, it looks like you can do an awful lot that used to be the purview of Flash – games, videos, commerce, etc. all within ads themselves. This is a not surprising but clear shot across Flash’s bow. Not that I’m complaining!
– For multi-tasking, how many apps at a time? How do we close them?
– Really like some of the MT APIs, esp. music, VOIP, and task completion, and fast app switching (state saving)
– Very happy for folders. I’m a serious organizer…
– Happy to finally have wallpaper without having to jailbreak.
– Enhanced mail – unified inbox, GREAT, but seriously – no searching within email content? Or subfolders? Seriously? Seriously???
– Enterprise stuff and Game Center: happy for the corps and the kiddies – anything to make the overall platform even more popular
– Finally, the Fall for the iPad version? PLEASE PLEASE PLEASE tell us at some point that this means that additional functionality will be built into the iPad version. Stuff like…a file system, better, email searching, and printing.
Oh yeah…and iPhone 3G doesn’t get multi-tasking! Wow. A whole ‘nother reason for those peeps to trade into new iPhones when the next model is revealed…